Email Marketing

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What Is Email Marketing?

Build a Loyal Community Around Your Brand

When it comes to generating and converting leads, there is no more potent digital marketing approach than email marketing.

Research indicates that in spite of the rise and prevalence of mobile messaging apps and chat platforms, nearly 61 percent of consumers favor streamlined brand interactions through email, a preference that transcends gender and age groups.

Given the widespread use and growing global significance of email, email marketing has become more crucial than ever before. So, what exactly is email marketing? Email marketing is a digital marketing tactic employed by countless businesses worldwide to establish brand recognition, boost sales, and nurture client relationships.

Email marketing firms utilize various email service providers (ESPs) to dispatch automated, personalized marketing emails, encompassing brand promotions and announcements. Anything from weekly email newsletters and promotional alerts to customer feedback forms and event invitations falls under the umbrella of email marketing.

On a global scale, a substantial 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers employ email as a channel for distributing content. Are you making the most of email marketing services to expand and promote your business? How does your email marketing campaign stack up in this competitive digital landscape?

Commence your email marketing strategy today and uncover the most efficacious approach to move your email contacts through the various stages of your sales funnel.

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